Like everything we do in life, whether it's riding a bike, learning to sail, or starting a business, there are things you must know, things you must learn.
After studying some of the most successful people around, in all walks of life and business, I’ve put together the 3 keys that were most common to everyone I studied.
1) Change your mental programming...if you are not achieving what you want in your life, it could be your past conditioning to certain events. Your brain atomically conjures up the feelings of a past memory, and based on how that past memory made you feel, this is how you deal the current situation. You must decide at that point, do you let the past control you or....do you choose to form a different mental note from that day forward.
Choose now to begin again, to start new. Your thoughts are where everything starts, change them and change your future.
Here's a little thing you can try to get your brain trained to change. Step outside your comfort zone, do something that's 'out of the norm' for you. This can be a little as going to the movies by yourself, or something as much as skydiving....I've done the skydiving, but not the movie thing yet....but that will change 'your norm' forever, and now you have an expanded comfort zone.
Please note...you don't change in a day, week, month or even a year, but remember this, that you must improve only a small percentage everyday in order to succeed. If you improve 1% everyday…in only one year you would have improved 365%. It’s easy to fail…you just do nothing!
2) Never stop Learning....to be educated is key #2...you must continue to learn everyday, and don't be scared to ask for help or assistance, this is how we learn. I don't know everything, and neither do all the gurus...they all continue to learn everyday.....because if you’re not learning (or growing as person) your dying.
You have to develop yourself into the type of person that others seek out. Commonly called an ‘Alpha’
By constantly learning and improving YOU everyday, you are placing yourself a head of everyone else…as an ‘Alpha Leader’ in that particular field.
Even if you only gain one piece of new knowledge from an eBook or course, that’s OK. That one little piece could make you 1000’s of $$ in the future.
You’ll find that the most successful people in your industry also spend the most on new learning materials…eBooks, seminars, courses, etc…
3) Take action…not only do you have to continue to educate yourself, everyday, but you have to do something with that knew found knowledge.
The knowledge you gain is ONLY useful when you act upon it. If all your doing is learning, without taking action, you may as well stop right there…knowledge without action is useless.
The biggest mistake I see happening today is that people think they have to KNOW everything before they act. That is the wrong way to think. Gain some knowledge, then act…gain some more, and act again. If you’re waiting to have all the answers, to every question, you will NEVER start anything.
3) Do onto others....one of the oldest saying around, you've heard it before, and I truly believe that this alone can change a person so dramatically! If you've never done this, try it. Start treating those that surround you as though they are all a part of you...just because someone has treated you bad, do not pay that forward, which so often happens.
It's like a husband has a really bad day at work and comes home and kicks the dog, and yells at the kids, because he feels a need to release the anger that has created itself from others towards him.
This is one of the hardest keys to change, but one that is a must!
We must hear a lot of no’s to get closer to the success we desire.
Col. Sanders was refused by more then 65 restaurants before his chicken recipe was accepted…and he was like 64 years old when he started! Each ‘no’ brings us closer to our dreams. What would have happened if he would have given up after one, two, three of fifty ‘no’s’
No KFC restaurants…
Monday, June 22, 2009
Tuesday, June 9, 2009
How to Avoid the Costly Mistakes Most Make in Their Solo Ads
'The Ultimate Guide to SOLO ADS' unlike anything else on the market today. You can search the Internet for days and not find the quality content that you'll see here.
This is by far some of the best tips, strategies and tools on how to write a solo ad that will produce profits for you. It's no secret that solo advertising in ezines is the fastest way to instant results...and instant profits...but only if done right.
Now your worries are over with The Ultimate Guide to SOLO ADS by Adrian Jock. He's really covered every imaginable topic you can think of...and then some...and he's been doing it for over 10 years, so he is an expert on writing solo ads!
Here's just some of what you'll find inside.
* The Success of a Solo Ad Depends on ...
* Is it Good to Personalize the Subject Line?
* The Subject Line & the Spam Filters
* Powerful Headline Templates
* Solo Ads Without Any Text?
* Is it Good to Copy & Paste Ads?
* HTML Texts or Plain Texts?
* Compact Texts or Paragraphs?
* The First Paragraph of Your Solo Ad
* 100 Powerful Words
* Avoid These Mistakes That Affect Your Credibility
* How to Write a Proper Call to Action
* The P.S. (Post Scriptum)
* The Ad Copy & the Spam Filters
* What's the Maximum Length of a Link?
* About Affiliate Links
* Two Dangers Very Little Known by Ad Trackers Users
* On Which Day of the Week is it Better to Publish a Solo Ad?
Get Your Copy Today Click Here
This is by far some of the best tips, strategies and tools on how to write a solo ad that will produce profits for you. It's no secret that solo advertising in ezines is the fastest way to instant results...and instant profits...but only if done right.
Now your worries are over with The Ultimate Guide to SOLO ADS by Adrian Jock. He's really covered every imaginable topic you can think of...and then some...and he's been doing it for over 10 years, so he is an expert on writing solo ads!
Here's just some of what you'll find inside.
* The Success of a Solo Ad Depends on ...
* Is it Good to Personalize the Subject Line?
* The Subject Line & the Spam Filters
* Powerful Headline Templates
* Solo Ads Without Any Text?
* Is it Good to Copy & Paste Ads?
* HTML Texts or Plain Texts?
* Compact Texts or Paragraphs?
* The First Paragraph of Your Solo Ad
* 100 Powerful Words
* Avoid These Mistakes That Affect Your Credibility
* How to Write a Proper Call to Action
* The P.S. (Post Scriptum)
* The Ad Copy & the Spam Filters
* What's the Maximum Length of a Link?
* About Affiliate Links
* Two Dangers Very Little Known by Ad Trackers Users
* On Which Day of the Week is it Better to Publish a Solo Ad?
Get Your Copy Today Click Here
Monday, June 8, 2009
How to Avoid the Failure of Your Solo Advertising Campaign
by Adrian Jock
Despite what your guru may tell you about how easy is to get a nice profit by simply copying and pasting a pre-written solo ad found in the members area of the program you just joined, the reality is totally different.
No one ever became wealthy by doing almost nothing (copying & pasting some solo ads).
Not even your guru! Except for the heirs of the wealthy people ...
Before you start any new solo advertising campaign, be sure that you follow some simple principles:
1. Tell the truth in your solo ads and don't mislead the readers. People don't like the deceivers.
2. Write an attention grabbing subject line for your solo ad. No one will open a solo ad that has a subject line that says nothing. Like "Check this out".
3. Don't copy and paste a pre-written solo ad that you don't know whether is good or not or whether people are already bored to see it again and again. You're not the only one who is told to copy that solo ad. Every new member is given the same wrong advice.
4. Double check your spelling. Grammatical errors are not your friends. If your credibility is affected, what result do you think you'll get?
5. Don't hide yourself by not adding a signature to your solo ad. If no one is signing that ad where a certain thing is recommended, why do you think that the reader will trust such recommendation?
6. Learn what words to avoid in your ad copy so that your solo ad not to be blocked by spam filters. Don't assume that many publishers are willing and able to help you.
7. Test different solo ads so that to see which one is better. Then start your actual solo advertising campaign using the ad that got the better results. Never forget to use an ad tracker.
8. Choose carefully who will publish your solo ad. There is a jungle out there. There are professionals, but also amateurs and even scammers. An amateur or a scammer may simply destroy your advertising campaign.
To Your Success!
Adrian Jock
P.S. If you're looking to improve the results of your solo ads advertising campaigns, you don't want to miss Adrian's latest ebook "Ultimate Guide to Solo Ads"
Stop shooting in the dark...Grab Your copy Today...click here
Despite what your guru may tell you about how easy is to get a nice profit by simply copying and pasting a pre-written solo ad found in the members area of the program you just joined, the reality is totally different.
No one ever became wealthy by doing almost nothing (copying & pasting some solo ads).
Not even your guru! Except for the heirs of the wealthy people ...
Before you start any new solo advertising campaign, be sure that you follow some simple principles:
1. Tell the truth in your solo ads and don't mislead the readers. People don't like the deceivers.
2. Write an attention grabbing subject line for your solo ad. No one will open a solo ad that has a subject line that says nothing. Like "Check this out".
3. Don't copy and paste a pre-written solo ad that you don't know whether is good or not or whether people are already bored to see it again and again. You're not the only one who is told to copy that solo ad. Every new member is given the same wrong advice.
4. Double check your spelling. Grammatical errors are not your friends. If your credibility is affected, what result do you think you'll get?
5. Don't hide yourself by not adding a signature to your solo ad. If no one is signing that ad where a certain thing is recommended, why do you think that the reader will trust such recommendation?
6. Learn what words to avoid in your ad copy so that your solo ad not to be blocked by spam filters. Don't assume that many publishers are willing and able to help you.
7. Test different solo ads so that to see which one is better. Then start your actual solo advertising campaign using the ad that got the better results. Never forget to use an ad tracker.
8. Choose carefully who will publish your solo ad. There is a jungle out there. There are professionals, but also amateurs and even scammers. An amateur or a scammer may simply destroy your advertising campaign.
To Your Success!
Adrian Jock
P.S. If you're looking to improve the results of your solo ads advertising campaigns, you don't want to miss Adrian's latest ebook "Ultimate Guide to Solo Ads"
Stop shooting in the dark...Grab Your copy Today...click here
Sunday, June 7, 2009
Free Solo Ads - Stop Lying to Yourself!
by Adrian Jock
A few days ago I got an inquiry from a potential customer who was asking me about the ezine ad space available in one of my newsletters. The final remark from that inquiry made me curious: the prospect pointed very clear that she was interested in any type of ezine ad space, but not in solo ads. You don't have to be an expert in ezine advertising to know that solo adverts are the best ezine ads, so I asked that lady what was the mystery behind her strange approach. When I read the answer I couldn't believe it: "There are a lot of places where my solo ad is published for free, so why should I pay for it?"
So I decided to write this article in order to help a lot of newbies who think the same.
Please forget for the moment what we are talking about here and think of YOUR assets. Pick some of them. Your TV, your car, your home, whatever you want. Now please respond quickly: will you give your assets for free to some strangers? Right, you won't give them unless they are so old that you don't need them anymore. Even in such case you won't give some of your assets for free, will you?
So ... why do you think that there are stupid people out there who will give YOU something of value for free? I have to disappoint you: what you think is free ... 1) is not free at all or 2) it has almost no value. That's how real life is, no matter whether you like it or not.
Let's analyze what I have just said.
Free solo ads that are not free at all. You probably ask yourself what I'm talking about. There are solo ads so called "free" that you earn the right to send only after you click, click, and click again on tens or hundreds of other people's links. Here is the point: if you don't value your time & your work, yes, they are free. When you work in order to get something, it doesn't mean that you get that "thing" for free. That's only misleading advertising. It's like a boss who tells you that if you work this week from 9 to 5 each day, on Friday evening you'll get a ... FREE PAYMENT. Huh?
Another type of "free" solo adverts are the advertisements sent via safelists.
One type of safelist membership is the paid one where you pay a monthly, yearly or one-time fee. If you pay, then are the ads free? Are you joking?
The other type of safelist membership is the free one. This indeed looks like you're sending free ads but let's see what a safelist is. Briefly, a safelist is a place joined by people who send ads one another. It's like a marketplace closed for customers, where the sellers are trying to sell one another their products. Did you see such place in real life? Why do you think that you didn't see? ... because it simply doesn't work. Well, as a matter of fact you may get some peanuts, but that's all. That is not a business model. You can call it whatever you want, but not business.
That's it, folks! If you thought like that lady that "free" solo ads is the way to go, then I suggest you to think twice before wasting your time. Once wasted, you'll never get it back.
To Your Success!
Adrian Jock
P.S. If you're looking to improve the results of your solo ads advertising campaigns, you don't want to miss Adrian's latest ebook "Ultimate Guide to Solo Ads"
Get Your Copy Click Here
A few days ago I got an inquiry from a potential customer who was asking me about the ezine ad space available in one of my newsletters. The final remark from that inquiry made me curious: the prospect pointed very clear that she was interested in any type of ezine ad space, but not in solo ads. You don't have to be an expert in ezine advertising to know that solo adverts are the best ezine ads, so I asked that lady what was the mystery behind her strange approach. When I read the answer I couldn't believe it: "There are a lot of places where my solo ad is published for free, so why should I pay for it?"
So I decided to write this article in order to help a lot of newbies who think the same.
Please forget for the moment what we are talking about here and think of YOUR assets. Pick some of them. Your TV, your car, your home, whatever you want. Now please respond quickly: will you give your assets for free to some strangers? Right, you won't give them unless they are so old that you don't need them anymore. Even in such case you won't give some of your assets for free, will you?
So ... why do you think that there are stupid people out there who will give YOU something of value for free? I have to disappoint you: what you think is free ... 1) is not free at all or 2) it has almost no value. That's how real life is, no matter whether you like it or not.
Let's analyze what I have just said.
Free solo ads that are not free at all. You probably ask yourself what I'm talking about. There are solo ads so called "free" that you earn the right to send only after you click, click, and click again on tens or hundreds of other people's links. Here is the point: if you don't value your time & your work, yes, they are free. When you work in order to get something, it doesn't mean that you get that "thing" for free. That's only misleading advertising. It's like a boss who tells you that if you work this week from 9 to 5 each day, on Friday evening you'll get a ... FREE PAYMENT. Huh?
Another type of "free" solo adverts are the advertisements sent via safelists.
One type of safelist membership is the paid one where you pay a monthly, yearly or one-time fee. If you pay, then are the ads free? Are you joking?
The other type of safelist membership is the free one. This indeed looks like you're sending free ads but let's see what a safelist is. Briefly, a safelist is a place joined by people who send ads one another. It's like a marketplace closed for customers, where the sellers are trying to sell one another their products. Did you see such place in real life? Why do you think that you didn't see? ... because it simply doesn't work. Well, as a matter of fact you may get some peanuts, but that's all. That is not a business model. You can call it whatever you want, but not business.
That's it, folks! If you thought like that lady that "free" solo ads is the way to go, then I suggest you to think twice before wasting your time. Once wasted, you'll never get it back.
To Your Success!
Adrian Jock
P.S. If you're looking to improve the results of your solo ads advertising campaigns, you don't want to miss Adrian's latest ebook "Ultimate Guide to Solo Ads"
Get Your Copy Click Here
Friday, June 5, 2009
Ezine Advertising Sins Revealed
by Adrian Jock
Ezine advertising is a powerful advertising tool that has been used by
internet marketers since the early days of the Internet. Unfortunately, in their money rush some ezine publishers and ezine ad co-ops owners forgot essential words such as honesty and professionalism and gave a bad name to this popular form of advertising. The purpose of this article is to reveal the biggest sins, in order to help you identify and avoid the sinners.
==================================
Fake Subscribers Counts
==================================
The price of an ezine ad is based on the type of ad and the number of subscribers an ezine has. The biggest the number of subscribers, the higher the price.
Due to privacy policies, an advertiser is never supposed to have direct access to an ezine subscribers base. Since the advertiser cannot directly check the number of subscribers, some publishers are faced with a big temptation ... "What if I claim that I have more subscribers in order to charge more and get higher profits? Nobody will know the truth ..."
If you cannot check the subscribers base, then how can you detect such a sinner? By making some simple tests that I will reveal below.
First of all, let's make an assumption: we don't waste our time by testing ezines showing a small number of subscribers, right? Even if the number of subscribers is artificially increased let's say from 500 to 700, the difference in price will be insignificant. We have to look for the big sharks ...
Next assumption: if an ezine has tens of thousands or even hundreds of thousands of subscribers, then that means it is a popular ezine and there have to be a lot of traces on the Internet.
Action: Go to Google and type the ezine's name in inverted commas. If you get only a few results for that "popular" ezine, a couple of sites mentioning the ezine's name and some unhappy customers complaining on forums, then there is a big question mark. A popular ezine that almost no one talks about? To get a lot of subscribers you NEED to have a consistent online presence ...
Last assumption: if an ezine is popular, then it means that the publisher provides great content.
Action: subscribe to the ezine and read it. If the content is poor, if there are tons of ads, if you never see anything written by the publisher himself/herself, then there is another big question mark: why did so many people subscribe and then stayed subscribed? To get nothing? Come on ...
==================================
Ezines Not Published Anymore
==================================
This second sin belongs exclusively to ezine ad co-ops. Ad Co-ops are groups of ezine publishers gathered under the umbrella of an ad co-op owner who sells to her/his customers ad space in all the ezines from the co-op. The ad co-op owner is a kind of ezine ad space broker.
From time to time, some ezines cease to be published, while other ezines just start to be published. Normal life. When an ezine having a big number of subscribers is not published anymore, the broker faces this temptation: "If I remove the ezine from my ad co-op, then the total number of subscribers is significantly decreased and I will have to reduce the prices. What if I don't remove the ezine?"
If you subscribe to all the ezines from that ad co-op, after a period of time you'll find out the truth. What if you're not required to subscribe and you don't subscribe to the ezines because you don't have time to read so many ezines as listed by that ad co-op? Well, that's the catch: this is what the broker hopes!
There is also a simpler way to catch the sinners without wasting too much time: you need inside information from this ezines world. The way is very simple but the information is hard to get.
Let me help you and offer you some information. Here are two really popular ezines, with responsive subscribers, that unfortunately are no longer published since 2008 because their publishers had serious problems in their life: BestNews Marketing Gazette and Boaze Publishing Ezine. Every time when you see someone trying to sell you ad space in these ezines (there are people out there doing it!), just run away. It's really a shame that these sinners profit like this from the hard work done by the publishers of these two ezines. [By the way, if you ever knew Cor, the publisher of BestNews Marketing Gazette, don't forget him in your prayers.]
To Your Success!
Adrian Jock
==================================
About the Author
==================================
Adrian Jock is the CEO of AdsMarket Ezine Advertising Network, an ezine ad co-op that is quite small but it never makes his owner blush for reasons like the ones revealed in this article. If you're looking to improve the results of your solo ads advertising campaigns, you don't want to miss Adrian's latest ebook "Ultimate Guide to Solo Ads"
Grab Your Copy Here Today
Ezine advertising is a powerful advertising tool that has been used by
internet marketers since the early days of the Internet. Unfortunately, in their money rush some ezine publishers and ezine ad co-ops owners forgot essential words such as honesty and professionalism and gave a bad name to this popular form of advertising. The purpose of this article is to reveal the biggest sins, in order to help you identify and avoid the sinners.
==================================
Fake Subscribers Counts
==================================
The price of an ezine ad is based on the type of ad and the number of subscribers an ezine has. The biggest the number of subscribers, the higher the price.
Due to privacy policies, an advertiser is never supposed to have direct access to an ezine subscribers base. Since the advertiser cannot directly check the number of subscribers, some publishers are faced with a big temptation ... "What if I claim that I have more subscribers in order to charge more and get higher profits? Nobody will know the truth ..."
If you cannot check the subscribers base, then how can you detect such a sinner? By making some simple tests that I will reveal below.
First of all, let's make an assumption: we don't waste our time by testing ezines showing a small number of subscribers, right? Even if the number of subscribers is artificially increased let's say from 500 to 700, the difference in price will be insignificant. We have to look for the big sharks ...
Next assumption: if an ezine has tens of thousands or even hundreds of thousands of subscribers, then that means it is a popular ezine and there have to be a lot of traces on the Internet.
Action: Go to Google and type the ezine's name in inverted commas. If you get only a few results for that "popular" ezine, a couple of sites mentioning the ezine's name and some unhappy customers complaining on forums, then there is a big question mark. A popular ezine that almost no one talks about? To get a lot of subscribers you NEED to have a consistent online presence ...
Last assumption: if an ezine is popular, then it means that the publisher provides great content.
Action: subscribe to the ezine and read it. If the content is poor, if there are tons of ads, if you never see anything written by the publisher himself/herself, then there is another big question mark: why did so many people subscribe and then stayed subscribed? To get nothing? Come on ...
==================================
Ezines Not Published Anymore
==================================
This second sin belongs exclusively to ezine ad co-ops. Ad Co-ops are groups of ezine publishers gathered under the umbrella of an ad co-op owner who sells to her/his customers ad space in all the ezines from the co-op. The ad co-op owner is a kind of ezine ad space broker.
From time to time, some ezines cease to be published, while other ezines just start to be published. Normal life. When an ezine having a big number of subscribers is not published anymore, the broker faces this temptation: "If I remove the ezine from my ad co-op, then the total number of subscribers is significantly decreased and I will have to reduce the prices. What if I don't remove the ezine?"
If you subscribe to all the ezines from that ad co-op, after a period of time you'll find out the truth. What if you're not required to subscribe and you don't subscribe to the ezines because you don't have time to read so many ezines as listed by that ad co-op? Well, that's the catch: this is what the broker hopes!
There is also a simpler way to catch the sinners without wasting too much time: you need inside information from this ezines world. The way is very simple but the information is hard to get.
Let me help you and offer you some information. Here are two really popular ezines, with responsive subscribers, that unfortunately are no longer published since 2008 because their publishers had serious problems in their life: BestNews Marketing Gazette and Boaze Publishing Ezine. Every time when you see someone trying to sell you ad space in these ezines (there are people out there doing it!), just run away. It's really a shame that these sinners profit like this from the hard work done by the publishers of these two ezines. [By the way, if you ever knew Cor, the publisher of BestNews Marketing Gazette, don't forget him in your prayers.]
To Your Success!
Adrian Jock
==================================
About the Author
==================================
Adrian Jock is the CEO of AdsMarket Ezine Advertising Network, an ezine ad co-op that is quite small but it never makes his owner blush for reasons like the ones revealed in this article. If you're looking to improve the results of your solo ads advertising campaigns, you don't want to miss Adrian's latest ebook "Ultimate Guide to Solo Ads"
Grab Your Copy Here Today
Monday, June 1, 2009
How to Get the Most Out of Your Solo Ads
By Adrian Jock
Solo ads advertising is the king of ezine advertising but very few advertisers know how to get the most out of it. Warning: sitting there, doing almost nothing and expecting the results to come will never ever make anyone successful. If you're willing to understand this basic principle and you're willing to forget all hype used to grab newbies' attention (and their money), then keep reading this article.
Let me get straight to the point and tell you a simple truth overlooked by the largest part of the ezine advertisers: if you want to make money right now, on the spot, you'll never ever get the most out of your solo ads. In plain English, every time you sell something in your adverts, you leave money on the table, which means that you lose money.
Are you confused? Keep reading ...
Let's pretend that you or your copywriter wrote a perfect advertisement whose goal is to make readers visit a great landing page where you sell a very good ebook. It looks like an ideal situation, right? Well, even if everything is perfect on your side (it will never be perfect, but let's pretend that it is so), on the other side there is a complex world which is far from being perfect in the way YOU like (That's the world of human beings!). That's why let me tell you what the advertising campaign result will be:
1. Some people will not be interested in the topic of your ebook. They will never ever buy your ebook, and you've wasted your money promoting your ebook to them.
2. Other people will be interested in your ebook and let's see what they will do:
* some people will buy your ebook
* for some reason (in the real world, there are plenty of such reasons) some people will save the idea of buying for later. And then most of them will forget about it.
* some people will be undecided (Again, there are a lot of reasons. For example, they don't know you and they are afraid of not being scammed.)
* other people will decide not to buy it (not everyone buys everything she or he is interested in).
As you can see, and most of you already knew it, many readers of your solo ad will not buy your ebook. You can analyze the possible reasons for not buying your ebook and improve the situation, but a lot of people still won't buy it, no matter what you'll do. The main problem is this: you SELL something.
If you want to get the most out of your solo ads, then stop selling. Give something of value for free in exchange of people signing for your own mailing list. Giving away something will remove a lot of blocks. Yes, that's the key: use the solo ads to build your own mailing list. Then, instead of your one time mailing (the solo advert), you will be able to send multiple mailings, people will know you better, and you will have more chances of selling your stuff.
Of course, this method involves work and won't make you money on the spot. But in the long run you'll get much more money than a simple one time solo mailing. It's simple math and this is the path all successful internet marketers are following. Think about it ...
Now it's your turn to decide the way it's gonna be for you.
To Your Success!
Adrian Jock
P.S. If you're looking to improve the results of your solo ads advertising campaigns, you don't want to miss Adrian's latest ebook "Ultimate Guide to Solo Ads"
Click Here to SAVE 50% Today
Solo ads advertising is the king of ezine advertising but very few advertisers know how to get the most out of it. Warning: sitting there, doing almost nothing and expecting the results to come will never ever make anyone successful. If you're willing to understand this basic principle and you're willing to forget all hype used to grab newbies' attention (and their money), then keep reading this article.
Let me get straight to the point and tell you a simple truth overlooked by the largest part of the ezine advertisers: if you want to make money right now, on the spot, you'll never ever get the most out of your solo ads. In plain English, every time you sell something in your adverts, you leave money on the table, which means that you lose money.
Are you confused? Keep reading ...
Let's pretend that you or your copywriter wrote a perfect advertisement whose goal is to make readers visit a great landing page where you sell a very good ebook. It looks like an ideal situation, right? Well, even if everything is perfect on your side (it will never be perfect, but let's pretend that it is so), on the other side there is a complex world which is far from being perfect in the way YOU like (That's the world of human beings!). That's why let me tell you what the advertising campaign result will be:
1. Some people will not be interested in the topic of your ebook. They will never ever buy your ebook, and you've wasted your money promoting your ebook to them.
2. Other people will be interested in your ebook and let's see what they will do:
* some people will buy your ebook
* for some reason (in the real world, there are plenty of such reasons) some people will save the idea of buying for later. And then most of them will forget about it.
* some people will be undecided (Again, there are a lot of reasons. For example, they don't know you and they are afraid of not being scammed.)
* other people will decide not to buy it (not everyone buys everything she or he is interested in).
As you can see, and most of you already knew it, many readers of your solo ad will not buy your ebook. You can analyze the possible reasons for not buying your ebook and improve the situation, but a lot of people still won't buy it, no matter what you'll do. The main problem is this: you SELL something.
If you want to get the most out of your solo ads, then stop selling. Give something of value for free in exchange of people signing for your own mailing list. Giving away something will remove a lot of blocks. Yes, that's the key: use the solo ads to build your own mailing list. Then, instead of your one time mailing (the solo advert), you will be able to send multiple mailings, people will know you better, and you will have more chances of selling your stuff.
Of course, this method involves work and won't make you money on the spot. But in the long run you'll get much more money than a simple one time solo mailing. It's simple math and this is the path all successful internet marketers are following. Think about it ...
Now it's your turn to decide the way it's gonna be for you.
To Your Success!
Adrian Jock
P.S. If you're looking to improve the results of your solo ads advertising campaigns, you don't want to miss Adrian's latest ebook "Ultimate Guide to Solo Ads"
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