Solo ads advertising is a great marketing tool for promoting a business or a product online or for building your own mailing list. The same like for any other marketing tool, one of the keys to a successful advertising campaign is to find out how the prospects think and what they are looking for, and then to meet their expectations.
The purpose of this article is to give you an idea on how a solo ads reader thinks and what he doesn't like to see. Of course that what follows is only my own view and you don't have to limit your research only at what one person likes or doesn't like.
Fact # 1 - The more solo adverts I receive daily, the less I read.
Tip # 1 - If you plan to use safelists, forget about it. If you plan to advertise in an ezine, subscribe to that ezine and see how many solo advertisements are sent daily to subscribers. If they are flooded, they are bored. You may not want to promote your business to such a market. Look for ezines that distribute maximum one solo ad per day.
Fact # 2 - My first name in the subject line doesn't make me open that email. The spammers did their marketing homework and I receive many spam emails that contain my first name in the subject line.
Tip # 2 - Forget about first names in email subject lines and use wisely that space. The subject line is very important and if it doesn't grab the reader's attention, your solo ads advertising campaign will be a failure. Recent email marketing reports issued by professional email marketing companies revealed that first names in subject lines are no longer an incentive for opening an email.
Fact # 3 - I don't trust what an advertiser recommends or what she/he guarantees if that advertisement is not signed. [Don't get me wrong: it doesn't mean that I trust any piece of text that is signed.]
Tip # 3 - At the bottom of your solo advertisements always insert your signature that includes a name (your name, a pen name, a business name).
Fact # 4 - Even if I like what you want to sell, if for whatever reason I don't have funds in my account then I won't buy your stuff. Or if I have funds but I'm not convinced that I really need what you sell, I still don't buy your stuff. And then I will forget about it.
Tip # 4 - Instead of trying to sell something, offer an incentive so that the reader to signup for your mailing list. Then you'll have the chance to send me more emails, on different days, and finally you may get me having money in my account and being in a buying mood.
To Your Success!
Adrian Jock
P.S. If you're looking to improve the results of your solo ads advertising campaigns, you don't want to miss Adrian's latest ebook "Ultimate Guide to Solo Ads"
Get Your Copy Click Here
Saturday, May 30, 2009
Friday, May 15, 2009
What Makes A Great Person?
What makes a ‘great’ person great? Is it there money, fame, leadership, personality, IQ, drive and determination.
Well there are many reasons why people consider other people to be ‘great’ but it really can only start in one place…with the individual.
To be considered by others, to be a great person, one must over come many obstacles along the way. It's no different no matter what we strive for, be it in business, relationships, sport, or anything else we try to achieve greatness.
Every person that was, or is considered to be great, started there journey at the beginning!--by great I include attributes such as: a leader of people-successful in business- influential and strong mentally-solves problems for the masses...those who solve problems for few people get paid as such, those who solve problems for the masses get paid a heck of a lot more!
So what level of greatness do you wish to achieve? That is the million dollar question that you may want to ask yourself. Remember...it is much easier to be a failure at something then it is to be a success. To be a failure at something, you really don’t have to do anything…or do very little. To become a success at anything, you will have to work on your plan, work very hard everyday…some parts will be harder then others.
What makes the path to greatness so rewarding is not the end result…it’s the growth that you experience along the way. It’s the person you become, the leader that others seem to be magically attracted to.
Some things to make it easier in your journey...
1) Start at the beginning...I know that sounds like common sense but believe it or not, there are so many people that want to start at the CEO level...with the CEO type pay as well. We would all like to start there, but that’s not the reality…unless you plan on winning the lottery. You have to start at the beginning so you can become the best you can be. How can you lead others if you have never gone through it yourself?
2) Have a clear and concise game plan, a system that will take you where you want to be...and follow it every step of the way. You will have to deviate from it from time to time, but this is only because you will be gaining more knowledge as you go. You’ll be making some mistakes along the way, but as long as you’re learning from those mistakes, and don’t repeat them, you’re on the right path
.
3) Stay on task...one thing at a time. When you try to work on to many projects, or you just get caught up in the 'Next Best Thing'...you will lose focus! Put 100% into one thing, then when you have that working with minimal up keep, then you can move on to your next project. Master one, then move on to the next.
4) Ask for help...keep in mind that when starting out you can not be expected to know everything. No matter what you are trying to achieve, there is someone who has succeeded already. Search people who are experts in the field you are pursuing and ask for help. Most times they are more then happy to share the trials and tribulations they experienced along the way.
You can dramatically cut down your learning curve. You’ve all heard the old saying…’If it aint broke, don’t try and fix it’…pardon the bad grammar…but it’s the absolute truth. If a system works for several highly successful people in your industry, then just copy it.
5) I realize that your budget when you first start out may not be large...sometimes it seems like all everyone is after is your money. That may be true in some cases, but there are lot's of advantages to spending a few dollars to gain an advantage...your budget is limited, so do your research well so you maximize every penny you spend.
So important to do your research, find out what’s working. Focus on one task at a time, and master it, then move on. Follow a proven leader in your field, their system, their mindset, their attitude and such. It’s OK to ask for help, but don’t expect to have all the work done for you…that’s not how you become a great leader and person.
Well there are many reasons why people consider other people to be ‘great’ but it really can only start in one place…with the individual.
To be considered by others, to be a great person, one must over come many obstacles along the way. It's no different no matter what we strive for, be it in business, relationships, sport, or anything else we try to achieve greatness.
Every person that was, or is considered to be great, started there journey at the beginning!--by great I include attributes such as: a leader of people-successful in business- influential and strong mentally-solves problems for the masses...those who solve problems for few people get paid as such, those who solve problems for the masses get paid a heck of a lot more!
So what level of greatness do you wish to achieve? That is the million dollar question that you may want to ask yourself. Remember...it is much easier to be a failure at something then it is to be a success. To be a failure at something, you really don’t have to do anything…or do very little. To become a success at anything, you will have to work on your plan, work very hard everyday…some parts will be harder then others.
What makes the path to greatness so rewarding is not the end result…it’s the growth that you experience along the way. It’s the person you become, the leader that others seem to be magically attracted to.
Some things to make it easier in your journey...
1) Start at the beginning...I know that sounds like common sense but believe it or not, there are so many people that want to start at the CEO level...with the CEO type pay as well. We would all like to start there, but that’s not the reality…unless you plan on winning the lottery. You have to start at the beginning so you can become the best you can be. How can you lead others if you have never gone through it yourself?
2) Have a clear and concise game plan, a system that will take you where you want to be...and follow it every step of the way. You will have to deviate from it from time to time, but this is only because you will be gaining more knowledge as you go. You’ll be making some mistakes along the way, but as long as you’re learning from those mistakes, and don’t repeat them, you’re on the right path
.
3) Stay on task...one thing at a time. When you try to work on to many projects, or you just get caught up in the 'Next Best Thing'...you will lose focus! Put 100% into one thing, then when you have that working with minimal up keep, then you can move on to your next project. Master one, then move on to the next.
4) Ask for help...keep in mind that when starting out you can not be expected to know everything. No matter what you are trying to achieve, there is someone who has succeeded already. Search people who are experts in the field you are pursuing and ask for help. Most times they are more then happy to share the trials and tribulations they experienced along the way.
You can dramatically cut down your learning curve. You’ve all heard the old saying…’If it aint broke, don’t try and fix it’…pardon the bad grammar…but it’s the absolute truth. If a system works for several highly successful people in your industry, then just copy it.
5) I realize that your budget when you first start out may not be large...sometimes it seems like all everyone is after is your money. That may be true in some cases, but there are lot's of advantages to spending a few dollars to gain an advantage...your budget is limited, so do your research well so you maximize every penny you spend.
So important to do your research, find out what’s working. Focus on one task at a time, and master it, then move on. Follow a proven leader in your field, their system, their mindset, their attitude and such. It’s OK to ask for help, but don’t expect to have all the work done for you…that’s not how you become a great leader and person.
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