You worked so hard to prepare an eBook that’s right on trend in your niche. After the initial burst of sales, all that remains is a trickle of buyers. Even your returns are rising. So what just happened?
The information is solid and unique. Do you have to change the content to pump up the sales? No, but you may need to make simple adjustments to get those sales back on the rise and prevent more refund requests.
Give away free samples. You know how that draws people in the grocery store or at the coffee shop. Everybody wants to try something that’s free. Let prospective buyers have a sample of your eBook.
Provide a link on your website that allows viewers to read a sample chapter. Then circulate that link to every site, forum and discussion group in your niche. The more people who sample your work, the more potential buyers you attract.
The free sample is another way to reduce requests for refunds. The buyer has a chance to see if this is the kind of information and presentation that’s worth buying. You can also add a free look at the table of contents. An informed buyer is more likely to be a satisfied buyer.
Don’t be afraid to highlight the money back guarantee. Rather than prompt refunds, a strong guarantee of satisfaction actually reduces refunds. Add a gold seal or other icon that shows a guarantee symbol.
Buyers want to know that their purchase information is safe. Instead of saying, “ Your order is secure” add to your link “Order Now on our Secure SSL Server” (or other appropriate security message).
Speaking of the Order Now link, apply this several times in your sales letter and in several locations on the sales page. Each time you add more reasons to purchase or add a bonus offer, put in the Order Now link.
Don’t make your prospect search for how to buy. You want to grab them while they’re still overwhelmed by the urge to have what you’re selling. Inside your eBook is another place for the Check New Titles link.
You can add it in the copy a few times as long as you don’t interrupt the flow of the content. Have that link in the opening page with your welcome, in the signature line of your “about the author” page and on the last page of the copy.
If you already have a title for the next eBook, use that in the link. While the reader is enjoying your work, it’s a great time to promote another eBook. Make it easy for a satisfied reader to find and buy more eBooks from you.
Add a bonus survey at the end of the eBook. Ask your reader to “review” this eBook by answering a few questions for a Special Free Bonus Gift. Add the link for the review. When the reader finishes, the review goes into your autoresponder and the Bonus Gift is sent immediately with a note from you.
The Bonus Gift is the incentive to complete the survey. You can get useful information from your readers that will help in targeting your next product. But even if the survey information isn’t that important, it’s a way to build a relationship with your buyers. Let them know what you have to offer and give past buyers the first chance to get your newest information products.
Thursday, April 30, 2009
Monday, April 20, 2009
Do You Ever Wonder Why Some Attract and Some Repel Success?
Do you ever wonder why some people seem to attract success...and some seem to attract failure?
Well T Harv Eker once said, 'You not only have to be in the right place at the right time...you have to be the right person, in the right place at the right time.'
So true are those words, you see it's all about having the proper mindset to move further on things, and take advantage of the great opportunities when they present themselves.
Developing the proper mindset is the one big key that all successful people have in common. It doesn't matter that you don't know every single thing about the opportunity, if you have developed the proper mindset, you spot potential opportunities at light speed, and you'll have the ability to act upon them.
By realizing that you have the most powerful computing system, your own brain, and learning how to use it to it's fullest capacity, only then will you be on your way to having the proper necessary tools to be successful.
Here are some great teachers that have helped me immensely, and can do the same for you. If you don't start with the MOST IMPORTANT element of success...yourself...you will forever struggle to find the successes you desire in every aspect of you life!
T. Harv Eker
Tony Robbins
Zig Ziglar
Joe Vitale...just to name a few.
If you want to build a house, find someone that has already built several, and follow their system to reach your end goal, a new house. If you want to find success in your business, and gain the financial freedom you desire, find someone who has already attained what you desire, and follow the system they have used to attain their success.
Don't make things more complicated then they really are. Don't be fooled by those that tell you that your dreams and goals are unreachable. Don't be fooled by those that tell you that their is little or no work involved in becoming successful.
Heck, it's easy to be a failure at things...just do nothing...but to be a success at anything, you'll have to work at it every single day.
Well T Harv Eker once said, 'You not only have to be in the right place at the right time...you have to be the right person, in the right place at the right time.'
So true are those words, you see it's all about having the proper mindset to move further on things, and take advantage of the great opportunities when they present themselves.
Developing the proper mindset is the one big key that all successful people have in common. It doesn't matter that you don't know every single thing about the opportunity, if you have developed the proper mindset, you spot potential opportunities at light speed, and you'll have the ability to act upon them.
By realizing that you have the most powerful computing system, your own brain, and learning how to use it to it's fullest capacity, only then will you be on your way to having the proper necessary tools to be successful.
Here are some great teachers that have helped me immensely, and can do the same for you. If you don't start with the MOST IMPORTANT element of success...yourself...you will forever struggle to find the successes you desire in every aspect of you life!
T. Harv Eker
Tony Robbins
Zig Ziglar
Joe Vitale...just to name a few.
If you want to build a house, find someone that has already built several, and follow their system to reach your end goal, a new house. If you want to find success in your business, and gain the financial freedom you desire, find someone who has already attained what you desire, and follow the system they have used to attain their success.
Don't make things more complicated then they really are. Don't be fooled by those that tell you that your dreams and goals are unreachable. Don't be fooled by those that tell you that their is little or no work involved in becoming successful.
Heck, it's easy to be a failure at things...just do nothing...but to be a success at anything, you'll have to work at it every single day.
Tuesday, April 7, 2009
Success: 4 Things you Must Know
Like everything we do in life, whether it's riding a bike, learning to sail, or starting a business, there are things you must be aware of, things you must learn. In this article you will learn the 4 most crucial steps to gain control in every area of your life.
1) Change your mental programming...if you are not achieving what you want in your
life, it could be your past conditioning to certain events. Your brain automatically congers up the feelings of a past memory, and based on how that past memory made you feel, this is how you deal the current situation**You must decide at that point, do you let that control you or....do you choose to form a different mental note from this day forward....this is the right path!
Choose now to begin again, to start new. When was the last time you tried something new and different. I just recently started up a brand new business, with very little knowledge in that industry, but I saw the tremendous opportunity and acted immediately...only 1 month in and my partner and I are already realizing the profits.
Here's a little thing you can try to get your brain trained to change. Step outside your comfort zone, do something that's 'out of the norm' for you. This can be a little as going to the movies by yourself, or something as much as skydiving....I've done the skydiving, but not the movie thing yet....but that will change 'your norm' forever, and now you have an expanded comfort zone.
Please note...you don't change in a day, week, month or even a year, but remember this, that you must improve only a small percentage everyday in order to succeed. If you improve 1% everyday…in only one year you would have improved 365%.
It’s easy to fail…you just do nothing!
2) Never stop Learning....to be educated is key #2...you must continue to learn everyday, and don't be scared to ask for help or assistance, this is how we learn. I don't know everything, and neither do all the gurus...they all continue to learn everyday.....because if you're not learning(or growing as person) you're dying. Even if you only gain one piece of new knowledge from an eBook or course, that’s OK. That one little piece could make you, or save you, 1000’s of $$ in the future.
You’ll find that the most successful people in your industry also spend the most on new learning materials…eBooks, seminars, courses, etc…
3) Take action…not only do you have to continue to educate yourself, everyday, but you have to do something with that knew found knowledge.
The knowledge you gain is ONLY useful when you act upon it. If all your doing is learning, without taking action, you may as well stop right there…knowledge without action is useless.
The biggest mistake I see happening today is that people think they have to KNOW everything about everything in their field, before they act. That is the wrong way to think. Gain some knowledge, then act…gain some more, and act again. If you’re waiting to have all the answers, to every question, you will NEVER start anything.
4) Do onto others....one of the oldest saying around, you've heard it before, and I truly believe that this alone can change a person so dramatically! If you've never done this, try it. Start treating those that surround you as though they are all a part of you...just because someone has treated you bad, do not pay that forward, which so often happens. It's like a husband has a really bad day at work and comes home and kicks the dog, and yells at the kids, because he feels a need to release the anger that has created itself from others towards him.
This is one of the hardest keys to change, but one that must! We must hear a lot of no’s to get closer to the success we desire…Col. Sanders was refused by more then 65 restaurants before his chicken recipe was accepted…and he was like 64 years old
when he started! Each ‘no’ brings us closer to our dreams. What would have happened if he would have given up after one, two, three of fifty ‘no’s’
Never let the path of others determine which road you'll travel down. Never give in...and never give up!
1) Change your mental programming...if you are not achieving what you want in your
life, it could be your past conditioning to certain events. Your brain automatically congers up the feelings of a past memory, and based on how that past memory made you feel, this is how you deal the current situation**You must decide at that point, do you let that control you or....do you choose to form a different mental note from this day forward....this is the right path!
Choose now to begin again, to start new. When was the last time you tried something new and different. I just recently started up a brand new business, with very little knowledge in that industry, but I saw the tremendous opportunity and acted immediately...only 1 month in and my partner and I are already realizing the profits.
Here's a little thing you can try to get your brain trained to change. Step outside your comfort zone, do something that's 'out of the norm' for you. This can be a little as going to the movies by yourself, or something as much as skydiving....I've done the skydiving, but not the movie thing yet....but that will change 'your norm' forever, and now you have an expanded comfort zone.
Please note...you don't change in a day, week, month or even a year, but remember this, that you must improve only a small percentage everyday in order to succeed. If you improve 1% everyday…in only one year you would have improved 365%.
It’s easy to fail…you just do nothing!
2) Never stop Learning....to be educated is key #2...you must continue to learn everyday, and don't be scared to ask for help or assistance, this is how we learn. I don't know everything, and neither do all the gurus...they all continue to learn everyday.....because if you're not learning(or growing as person) you're dying. Even if you only gain one piece of new knowledge from an eBook or course, that’s OK. That one little piece could make you, or save you, 1000’s of $$ in the future.
You’ll find that the most successful people in your industry also spend the most on new learning materials…eBooks, seminars, courses, etc…
3) Take action…not only do you have to continue to educate yourself, everyday, but you have to do something with that knew found knowledge.
The knowledge you gain is ONLY useful when you act upon it. If all your doing is learning, without taking action, you may as well stop right there…knowledge without action is useless.
The biggest mistake I see happening today is that people think they have to KNOW everything about everything in their field, before they act. That is the wrong way to think. Gain some knowledge, then act…gain some more, and act again. If you’re waiting to have all the answers, to every question, you will NEVER start anything.
4) Do onto others....one of the oldest saying around, you've heard it before, and I truly believe that this alone can change a person so dramatically! If you've never done this, try it. Start treating those that surround you as though they are all a part of you...just because someone has treated you bad, do not pay that forward, which so often happens. It's like a husband has a really bad day at work and comes home and kicks the dog, and yells at the kids, because he feels a need to release the anger that has created itself from others towards him.
This is one of the hardest keys to change, but one that must! We must hear a lot of no’s to get closer to the success we desire…Col. Sanders was refused by more then 65 restaurants before his chicken recipe was accepted…and he was like 64 years old
when he started! Each ‘no’ brings us closer to our dreams. What would have happened if he would have given up after one, two, three of fifty ‘no’s’
Never let the path of others determine which road you'll travel down. Never give in...and never give up!
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