5 Deadly Ad Copy Mistakes

Are you making any of these blunders in your ad copy? If you are, then that is probably why you're getting, no traffic, no leads, no sales & no success!

There are plenty more mistakes that people are making, but I think that if you only tweak these 5, you'll have a higher converting site, that makes money.

1) Poor Headline - You only have about 8-10 seconds to grab, and keep your viewer. Let your headline solve potential customers biggest problem. Give them the biggest benefit they'll receive if they purchase your product or service. ie...'Knock 5 strokes off you golf score in 7 days'

2) No Video or Audio - Video and audio are all the rage on the Internet today, and growing. Most people would rather listen or watch as you tell them how your product or service is going to help them. You don't have know all the technical stuff to get it done. With all the shortcuts available, you could have a professional web video up and running in hours...even if you don't own a video camera and don't know the first thing about putting a video together.

This is one that I'm currently reviewing at the time of this post...and I think it's one of the best I've ever seen. Web Video University

3) No Guarantees - With all the crap that's out there today, people are unsure who to trust. Take all the pressure off by offering an 'unconditional no questions asked money back guarantee' You could also offer your product or service as a 15 or 30 day trial, then after that time period, they will get billed.

4) No Urgent Call to Action - Make sure they know that there is a time limit on the current pricing. Or that the bonuses included will only be available for the next 7 days. You can also offer limited quantities to a membership type site, or for your personal coaching. Make sure that you tell them exactly where to click and sign up, as well, keep it simple. Don't make them jump through hoops or they will click away.

5) The Bonuses - Any offer you find today is usually accompanied with a ton of bonuses, worth 100's or 1000's of dollars. If someone is in the market for your product, they will shop around for the most attractive offers. Make your bonuses stand out, make them very high quality and of great value for you customer. This can also be called your USP - Unique Selling Proposition - It's telling your customer 'why' they should buy from you, and why your different form your competition.

Like I said, these are only 5, but a very important 5 mistakes being made all the time. If your ad copy is lacking in any of these areas, fix them, then test them, and fix them again if need be.

You don't have to be a rocket scientist to write a good compelling ad copy...but you do have to take the time to learn what makes a good ad copy.

I'll be posting a review on an eBook that I'm reviewing called 'CLIC Website Sales Leads System' which claims to have a proven 4 step system, that anyone can do, to convert lookers into buyers. More on that to come.